profit margin rate

And improve gross margin rate decreased during the profit-driven industry rate far faster than revenue growth.

毛利率提升和期间费率下降驱动行业盈利增速远快于收入增速.

The rate of return on net sales, or simply return on sales, or called profit margin, expresses the relationship of net income and sales, indicates how much net income is produced by each revenue dollar.

销售利润率，又称为利润边际，表达的是净收益与销售收入之间的关系，反映了单位收入能够产生多少净收益。

Reduce the rate of revenue decline, gross profit margin continued to improve.

收入下滑幅度减小, 毛利率继续提高.

That even at a lower profit margin ( say, 40%) and a 1/ 3 cannibalization rate ( i.e. customers buy one third fewer full-priced iPhones), the cheaper iPhone would increase Apple'srevenue and gross profits ( see her spreadsheet above).

就算利润率更低（比如40%），并且替代率为1/3（即全价iPhone的客户流失三分之一），低价iPhone也能提高苹果的营收和毛利润（见上表）。

Comparative Study of A-shares and H-shares IPO Initial Profit Margin Perspective of Stock Profit Rate

A股、H股新股初始收益率比较研究